Left Brain Vs Right Brain

The brain is far from understood, if it were simple enough for us to understand then we would be too dumb to understand it.  However, we do know a lot about it.  Only quite recently the plasticity of the brain has become accepted - it used to be thought that the brain structures were fixed and that they filled up with knowledge and experience, much like a computer.  I remember as a boy being taught that the number of neurons in the brain grew until adulthood and then they just started dying off with no new ones replacing them.  The truth is more complicated - our brains form new connections all the time and can become rewired dramatically through necessity if one area becomes damaged, but generally there are structures in the brain that perform [more-or-less] specific functions.

People sometimes talk about being left or right brained, i.e. more dominant in the left / right hemisphere.

The left hemisphere contains the structures strongly associated with: grammar and vocabulary; logically structured thinking; analysing and controlling feelings; reality.

The right hemisphere contains the structures strongly associated with: intonation of speech; an unstructured approach to tasks (they call it 'multitasking' which has been shown to be less efficient in tests); emotional responses; fantasy.

To summarise, the left brain is rational, and the right brain is a hippy.

No prizes which side I'd be associated with, although actually I'd say I am much better than average at seeing the big picture - the less immediate consequences of actions - which is a right-brain trait.

The 2 hemispheres communicate by little roads called commissures, and one superhighway called the corpus callosum.

For severe epilepsy this superhighway of communication is sometimes severed, leading to some fascinating discoveries.  The two halves of the brain can be thought of as having separate consciousnesses!  Imagine being trapped inside someone else's head, much like in the film 'Being John Malkovic', able to see everything but only able to have a slight influence on his behaviour.  That may be happening inside you right now!  With some subjects who have had their corpus callosum severed, a written command can be flashed up visible only to the eye without the subject being consciously aware of it.  For example, if the word "LEAVE" is flashed up, the subject may get up and start to leave the room - when asked why they are leaving they reply something like "I'm thirsty, I want to go get a soda".  The right brain has invented a story for the the conscious mind that is coherent with the action demanded by the subconscious.

Some of these patients also experience 'alien hand syndrome' in which one arm is under the control of the 2nd hidden consciousness.  Freaky.

I wonder if the religious doctors see these patients as having 2 souls?

Most people invent stories for their lives that fit with their actions.  Most people believe they have rational reasons for their actions, but actually it is just lies told to them by the ultimate manipulating puppet master - their own subconscious.

Heros

Perhaps you are familiar with 2 quite famous experiments in psychology: the Stanford Prison Experiment, and the Millgram experiment.  If not, the summary is that when people are cast in a role, they change their behaviour to be more congruent with the behaviours expected of that role.  A film was made based on the Stanford Prison Experiment that is well worth watching (imdb=7.9), called "Das Experiment" (German - make sure you download the English subtitled version!).

This effect is part of what is known as Attribution Theory in psychology.  An everyday example of the application of this was discussed briefly in my post on persuasion - calling someone "mate" or "buddy" will help elicit trusting and loyal behaviour.

The effect also must be borne in mind when explaining how whole groups of people performed acts considered 'evil' such as all the Nazi guards herding the Jews to their deaths.  Humans seem to readily accept that there are psychological reasons excusing bad behaviour, but conveniently forget the other side of the mirror, that the same forces are at play in the other direction as well.

Soldiers, police, and firefighters are all called 'Heroes' if they go into a dangerous situation and get killed.  It is much more often when they are killed, possibly because you can't speak ill of the dead - so no-one is allowed to bring any evidence forward opposing the moniker.

After the 9/11 attacks the firemen (and women) who responded were called heroes.  I think most of the population, if they had worked in the fireservice for long enough to hold it close to their personal identity, would have done the same thing - in which case are most of the population heroes who just haven't had the circumstances to demonstrate it?

I think it's great people like that are publicly called heroes - they put themselves in harms way for my benefit, and if we didn't impose the expectation of them being heroes perhaps they wouldn't.  It is in society's interests to call them heroes (and mean it!) - and that is why that meme has evolved.

Sure, some may join up as a vocation, but I think most are probably sheep just acting out a role thrust upon them.

Persuasion

I was tempted to call this post "manipulation"; but these are things that many people do instinctively, or perhaps simply due to subconsciously copying someone. I seem to be more consciously aware of behaviours and I choose the appropriate behaviour for the situation – this means I will use the best behaviour I know to achieve what I want. In which case, is it really fair to say I am manipulative?

I distinctly remember when I was about 14 I read that people with more animated faces were trusted and liked more. This ties in with the theory I've touched on in emotions1 and emotions2 that a show of emotion is trusted for evolved reasons because it is hard to fake – and an animated face is more emotionally expressive. Any time I have come across other actual scientific studies that I can incorporate into my behaviour I have tried to do so – I will choose the appropriate facial animation, vocal inflections, and general body language to appear open. Body language is a big topic and requires practice to be able to [apparently] naturally pace with the person you are talking to in order to create a rapport. There are some general things even beginners should look to do such as leg crossing direction, showing the palms of hands when making a point, and awareness of personal space.

The way we use language is also incredibly powerful, as evidenced most obviously by hypnosis and the sort of persuasion skill shown by Derren Brown.

You don't have to hypnotise someone to get them to do something, and here are some of the ways to change people's behaviour that have been proven to work and I think are most common or easy to incorporate into your everyday life:

1. Double binds – create the illusion of giving someone a choice whereas both options you have given elicit the desired behaviour. For example, a mother may say to her child, "would you like to tidy your room before or after your dinner?"
2. Barnem statements are seemingly specific (personal) but actually apply to nearly everyone, e.g. "you have a creative streak that you aren't always able to indulge in". You can use the same types of statements to create a fast rapport with someone you've just met.
3. As discussed on another blog recently, calling someone by their desired status elicits behaviour to reinforce it. E.g. referring to someone as 'friend/buddy' will enforce their perception of you as a friend. Calling your boss 'boss/chief' will give them a bit of an ego boost and help them to feel like you are a compliant employee even if the evidence suggests otherwise.
4. Providing a reason for a request will vastly increase the compliance rate even if the reason is complete rubbish. For example, when trying to push in at a queue for a photocopier with "Excuse me, could I jump the line?" you will be let in approx 24% of the time. Changing it to "Excuse me, could I jump the line because I need to make copies?" increases this to 93%.  Always add "...because xxx" to every request you make.
5. Don't just request someone do something, get them to declare they will do it.  A restaurant that had a 30% no-show rate for bookings reduced this to 10% by changing from "...let us know if you can't make the booking" to "...you will let us know if you can't make the booking, won't you?" and getting the response "yes".

There are also a few more subtle techniques that aren't purely bodylanguage or verbal. 

One I've been practicing recently was referred to as compensatory ethics by TNP, and is essentially the idea that people have a moral view of themselves that they like to remain balanced. If they do something they aren't particularly proud of then they become much more likely to do a good deed soon after. Looking out for a good time to ask a favour, or creating it by subtly reminding someone of their less than perfect behaviour, will vastly increase your compliance rate.

Asking for a small action that creates the right way of someone viewing themselves will make them then more likely to agree to a much larger request – because they have already thought of themselves as that sort of person. E.g. If you want someone to organise a holiday, then get them to organise a small night out. Soon after suggest to them to organise the holiday – they think of themselves as an organisor and will be much more receptive.

There are many many more little techniques to change people's behaviour/response, but this post is already too long and I don't wanna give away all my secrets! :)

Always be aware of the language and techniques used by other people, religions, and advertisers.  There is always more to learn, and books on body language and neuro-linguistic programming are good places to start.